Hendrik Spree

Creative Copywriter

Oberländer Wall 28, 50678, Köln, DE.

About

Strategic thinking Copywriter with a Master’s degree in Literature. With over two decades of experience across creative agencies such as Zum goldenen Hirschen, Digitas, McCann and DDB, Hendrik develops integrated campaigns and content with a strong conceptual foundation.

Work

TryNoAgency

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Senior Copywriter

Berlin, Berlin, Germany

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Summary

Leading copywriting across integrated campaigns and digital content for a data-driven, “no‑bullshit” Berlin-based agency, serving major clients across brands and performance channels.

Highlights

Concept and execution of copy for integrated campaigns including TV, digital, social media, OOH.

Worked across high-profile clients such as HP, R+V, Secret Escapes, Autobahn GmbH, and more.

480Hz

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Team Lead Copy

Bonn, North Rhine-Westphalia, Germany

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Summary

Led the copywriting team, overseeing concept development, campaign ideation, and execution across digital and traditional media.

Highlights

Managed and mentored junior copywriters.

Developed creative strategies aligned with the needs of client Deutsche Telekom and agency standards.

Digitas (Pixelpark)

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Senior Copywriter

Düsseldorf, North Rhine-Westphalia, Germany

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Summary

Crafted digital-first copy for campaigns and deliverables across clients, embedding digital strategy into creative writing.

Highlights

Created digital copy aligned with broader marketing strategies.

Worked collaboratively with designers, strategists, and technologists.

Zum goldenen Hirschen

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Senior Texter

Cologne, North Rhine-Westphalia, Germany

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Summary

Developed creative copy solutions in a full-service agency setting focusing on storytelling and brand positioning.

Highlights

Delivered conceptual text across brand campaigns as well as for new business pitches.

DDB

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Copywriter

Düsseldorf, North Rhine-Westphalia, Germany

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Summary

Conceptioning and copywriting for international network lead campaigns.

Highlights

Voice and music direction for US & Canada commercials.

Kunst und Kollegen

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Copywriter

Düsseldorf, North Rhine-Westphalia, Germany

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Summary

Handled copywriting for diverse projects, integrating content design with brand messaging.

Highlights

Clients like Ergo, Weight Watchers, Borussia Dortmund, and DUS airport.

Best christmas parties ever!

Federhenschneider

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Text & Konzept

Cologne, North Rhine-Westphalia, Germany

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Summary

Crafted copy and concept content across online and offline media.

Highlights

Lots of websites for German SMBs.

Cross Contacts

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Contributing Editor

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Freelance

Summary

Authored research-based editorial content, blog posts and articles.

McCann (Erickson)

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Junior Copywriter

Düsseldorf, North Rhine-Westphalia, Germany

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Summary

Supported senior team in crafting campaign copy and brand messaging. Strong, hands-on focus on adopting international beauty campaign for the German market.

Education

Ruhr‑Universität Bochum

Bochum, North Rhine-Westphalia, Germany
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M. A. phil. German Literature (Majors: German literature; Minors: History, Philosophy)

Städt. Gymnasium Thomaeum

Kempen, North Rhine-Westphalia, Germany
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High School

Skills

Copywriting & Creative Strategy

concept development, creative campaign development, copywriting, digital copywriting, writing, online content creation.

Integrated Advertising

advertising, campaigns, creative strategy, marketing strategy, online marketing, digital media, social media marketing, outdoor advertising, radio advertising, TVCs.

Leadership & Team Management

team leadership, team lead copy.

Editorial & Content

editor, editorial, customer magazines, blogging, web content writing.

Digital & Social

facebook marketing, internet strategy, digital strategy, social media, POS.

Presentation & Tools

MS Office and other programmes.